Medical Learning Hub
Healthcare Digital Marketing
Platforms Web Portal | Mobile app
Deliverables Development | Digital Marketing Services | SEO
Platforms
Deliverables
Web Portal | Mobile app
Deliverables
Development | Digital Marketing Services | SEO
What is Medical Learning Hub?
Introduction
Over the past decade, remarkable technological advancements have greatly improved access to digital medical records, telemedicine, digital health platforms, and online appointment scheduling.
Our investment in digital marketing for the healthcare sector provided our client with multiple benefits, including:
Our investment in digital marketing for the healthcare sector provided our client with multiple benefits, including:
- Extending reach to a broader audience.
- An all-inclusive service package through med-tech platforms.
- Increased awareness for medical practices, treatments, and brand identity.
- Analyzing customer behavior and interactions to employ data-informed decisions.
- Reducing cost-per-acquisition (CPA) by 50% or more.
- Boost SEO ranking.
ProjectOverview
Overview
The healthcare institution wanted to reach a bigger audience and increase medical awareness. MetaSchematic enabled the organization by implementing targeted healthcare digital marketing and SEO methods, allowing over 88% of consumers to get trustworthy solutions to their daily healthcare inquiries.
Identifying patients’ primary needs was difficult, and despite establishing a user-friendly platform, the healthcare center struggled to increase conversion rates. To achieve these objectives, we employed tactics that centered on meeting patient expectations, including:
MetaSchematic increased their reach by leveraging modern social media channels and cutting-edge technologies. Our efforts improved their brand visibility and online presence, allowing them to achieve higher ranks on search engines such as Google.
Identifying patients’ primary needs was difficult, and despite establishing a user-friendly platform, the healthcare center struggled to increase conversion rates. To achieve these objectives, we employed tactics that centered on meeting patient expectations, including:
- Rapid response times
- Improved access to healthcare services.
- Direct communication with experts, and more.
MetaSchematic increased their reach by leveraging modern social media channels and cutting-edge technologies. Our efforts improved their brand visibility and online presence, allowing them to achieve higher ranks on search engines such as Google.
Problem Statement
The Problem
The healthcare sector’s most difficult task is identifying and attracting new patients. Many people find it difficult to develop a strong online presence because most firms fail to focus on providing relevant, interesting, and well-constructed content using proper SEO tactics.
Project Insights
We devised focused methods to meet patient expectations to reach our client’s objectives. MetaSchematic increased their audience reach by efficiently utilizing social media platforms and taking advantage of technical improvements. Our method also improved brand visibility and online presence, resulting in higher search engine rankings on platforms like Google.
Our Challanges
Our main challenges were:
- Creating a well-defined persona along with content.
- Targeting restrictions and lack of adjustments under HIPAA requirements.
- Giving wide exposure and the best SEO rank.
- Retain existing patients while targeting new ones, increase brand awareness and trust.
- The seamless integration of traditional healthcare models with digital practices.
- Brand Strategy, Client Engagement, and Awareness.
Retaining patients was never an easy task to accomplish. And it had a direct influence on the business and conversion rates. Furthermore, there was a significant shift in patients’ perceptions toward healthcare practices.
Our Solution
MetaSchematic developed a user-friendly, extremely intuitive, user-centric website to assist the brand in connecting with its patients. We assisted the business in breaking stereotypes, health misconceptions, mental health, nutrition, parenting, and other barriers, developing a strong digital presence in the market and utilizing virtual reality. We concentrated on integrating SEO approaches such as keyword search, keeping URLs short and concise, and a variety of other techniques that allow Google to value the website’s authoritative quotient. To reach new consumers, we invested in paid search ads to help with search intent targets, used prominent social media sites, and promoted video content.
Our Results
Exceptional Output
Using these digital marketing strategies, we assisted our client’s brand in:
- Create a powerful digital presence.
- Increase worldwide reach.
- Save on marketing costs while increasing conversion rates.
- High patient engagement.
- Better qualified leads and greater patient-hospital partnerships.
- Clear user feedback to upgrade services.
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